Google Ad Basics for Coaches

Have you heard people say that everybody who is doing anything should have a presence on Google? As a coach, have you wondered what that might mean for you but you don’t quite have a clue? Join ICF Philadelphia Center City Coffee as we chat this month with Connor Sheridan, a Philly based digital marketing and Google ad’s expert. Connor will break down the terminology, talk about campaigns, setting strategy, and monitoring performance. After this session, you will be more comfortable dipping your toe in or fully swimming in the digital marketing pool.

Presenter:

Over the past 10 years Connor Sheridan has helped to manage digital marketing accounts including those of BMW, Prudential, Land Rover and Jaguar. He started his career working for ad tech companies focused on ecommerce, display and social technology, before moving to the popular Philadelphia based digital marketing and performance agency, Tinuiti. Over the past five years at Tinuiti, Connor has been creating powerful digital marketing expériences for top brands including Aeropostale, Nautica, and Brooks Brothers. Connor received his BA in Media Studies from The Pennsylvania State University.

He now lives in South Philadelphia with his wife, Jessi, daughter, Elle and their dog, Wrigley. His free time is spent distance running, painting, and posting up at some of his favorite breweries.